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Sunday, March 24, 2013

Box office report: 'The Croods' scores rock solid $44.7M, 'Olympus Has Fallen' strong in second | Inside Movies | EW.com

Box office report: 'The Croods' scores rock solid $44.7M, 'Olympus Has Fallen' strong in second | Inside Movies | EW.com:


Croods
Image Credit: DreamWorks Animation
This weekend, The Croods proved that cave people have more pop culture appeal than just Geico commercials.
The $135 million film, which features vocal performances by Nicolas Cage, Emma Stone, and Ryan Reynolds, bashed up a strong $44.7 million in its first three days — the second best debut of 2013 behind Oz‘s $79.1 million bow. The colorful family film was produced by DreamWorks Animation, whose last film, Rise of the Guardians, severely underperformed and forced the company to take an $87 million write-down. Thus, The Croods‘ success (for reference, Rise opened with just $23.7 million on its way to a $103.2 million domestic finish) is vindicating for the Jeffrey-Katzenberg-owned studio.


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